Llama Life was first published in 1987 by Terry and Kathy Price. The name was changed to Llama Life II when the publication was purchased by Paige McGrath in 1996. With the assistance of her mother, Jo Ann, and many outstanding contributors, Llama Life II continued to be the one publication offering news and views that is read “cover to cover” every quarter up through 2013 . In September of that year, a lightning strike (a true “bolt from the blue”) ground things to a halt.
In September of 2014, Llama Life II was relaunched as the online magazine you see here to carry on the traditions of being the “Industry’s publication of record”.
The magazine is based in Charlottesville, Virginia. It is best known for its upfront approach to news, all-inclusive coverage of the industry and original art.